Responsive Website
GATHER CONSULTING
Role: Lead Designer
Goal: Create a new design and layout for an outdated website, projecting the values of family, nature, and community, and focusing on ease of use and readability for potential clients and partners.
Competitor Analysis
Gather Consulting’s competitors make bold use of color, evoking creativity and community, and each building a memorable brand of their own. A human face to the organization is important, and each company displays its team members prominently. With Gather’s values of equity and community building, we followed Olive Grove’s and Arabella’s model of a vibrant and organic palette, with images of nature. Gather’s philosophy is proudly put forward on the homepage.
Olive Grove Collective
Strengths: Aesthetic continuity
Weaknesses: Glitch-filled layout, space is not well used resulting in less readability, navigation is difficult to find and follow
Third Plateau
Strengths: Conveys professionalism, good use of space, comprehensive
Weaknesses: Too much information on one page (potentially overwhelming for reader)
Arabella Advisors
Strengths: Includes impact report for increased credibility, clear delineation of pages/topics
Weaknesses: Pages look repetitive, difficult to tell location at a glance
UI Design
The fonts and colors convey boldness and sensitivity.
Gather Consulting is ambitious in striving to help charities and build communities. They are modern and progressive, utilizing new ideas to connect people while remaining sensitive to the unique character of each group.
